Countrywide's new marketing plan involves YouTube stars

The power of social media is undeniable and has caused influencer marketing to be one of the most effective marketing tools. Large companies like Bairstow Eves, a Countrywide agency is joining in with the millennials.

Within its 100 year heritage, a publicity campaign like this one would be the first for Baristow Eves. The well-known figures will be the face of the Styled To Sell Campaign.

Bairstow Eves have teamed up with five well known bloggers and influencers in the lifestyle and interiors sector, assumedly to draw in a younger crowd and make property more appealing. The influences have an individual social media following between 6,000 to 60,000 - these figures are like currency in the social world.

The bloggers and vloggers are Amelia from xAmeliax, Jane Taylor from Maflingo, Sian Thomas from Rebel Angel, Ali Clifford from Incredibusy and Maxine Brady from We Love Home Blog.

The campaign will include videos about the influencers top tips for room styling. Throughout this month and next the videos will be launched and promoted through Bairstow Eves’ YouTube channel and also through its website as well as each of the influencers’ own social media channels.

“Creating useful and engaging content for our clients is a core part of our marketing strategy and as we execute our marketing strategy for the remainder of the year and plan for 2018, influencers will play an increasingly important role in reaching our target audiences” explains Countrywide’s marketing director, Jeremy Briggs.

“At Countrywide, we intend to use influencer marketing to provide fresh and interesting content to new and existing audiences in order to position Countrywide brands as the first choice for all of our clients’ property requirements” he adds.

Picture of Sam Zawadzki

Written by Sam Zawadzki

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